Social media can be a tricky thing to get a handle on. There are so many to choose from, and so many potential customers that you can reach. Here’s 5 ways you can raise awareness to these potential customers and grow your social media presence.
1. Make Sure You’re on the Right Social Media Platforms
All social media platforms are not made equal, and all of them won’t serve the necessary needs that your business may have. For instance, YouTube may be great for a band trying to make it in the industry, but not that great for a local pizza company. There’s no rule that says that you have to be on every site, but it’s pivotal that you pick the right platform for you.
2. Give Users Extra Insight when Joining
People who are following you on social networks and other social media channels shouldn’t feel like they are people just walking into your place a business from off the street. They should be a part of the community that you establish on these sites. This means that they should have special insights to what you do as a company. They should also be the first to any type of promotions, or new products that you want to offer.
3. Social Media Doesn’t Work on a Schedule
If you are going to practice social media, it has to be something that done around the clock, not just something that occurs during business hours. Just because a store is closed doesn’t mean potential customers will not be scouring the net for your product. It’s not to say that someone needs to monitor every activity, but it does mean that some posts should be scheduled on off-hours and weekends. Likes, retweets, reblogs, and repins should not stop because it’s the weekend.
4. You Get a Car, You Get a Car, You Get a Car (Giveaways & Contests)
Everyone likes free things. When you give people an incentive when following, or liking your page. Holding a contest, or a sweepstakes give potential customers to recognize your business as a brand and follow you just in case there’s something new and exciting to give away. Even if they don’t win, it shows that they really wanted what you had, and it gives them some initiative to actually buy it.
5. Make Sure You Have a Marketing Budget
Can you get by in social media without paying a dime? Yes, but if you want to be a major roller, you’re going to have to pay for advertising. It’s no different than wanting an ad in the newspaper, or getting a television spot. The one difference is that selling on social media is actually cheaper than old media alternatives. The notion that you have to spend money to make money doesn’t change online, so if you want to play with the big boys, make sure you have the budget to do so.