What is Google Authorship?

Google Authorship is a way for Google to know who wrote an article on your blog. It is implemented through a rel=author tag in your HTML code and the use of Google+. Yes, you must use Google+. If a user sees one of your articles in a query, your Google+ profile picture will show up to your words.

How Does This Benefit You?

One reason to implement Google Authorship is the simple fact that your name shows up next to your site text. It gives people the piece of mind that an actual person wrote the page that they are going to click on. Thus, if a person’s click is between a link with a picture and one without, chances are that user will choose the link with the photo. Getting into deeper benefits, adding rel=author will give your site a boost in authority, credibility, and social signals. You can then receive links that will help give your site a greater social footprint, making you more of a credible author.

How to Implement Google Authorship

Before we get started, you’re going to need a couple of things:

  • You will need a Google+ account. If you don’t have one, or don’t realize you already do because you signed up for Gmail, go to plus.google.com.
  • Make sure the name on your blog matches the name of your Google+ profile. I don’t think Google likes nicknames.
  • Make sure your profile is visible to search. To do that, go to your Google+ profile, click Edit, Profile Discover, and make sure the box is checked.
  • Make sure you’re a contributor to the blog you want to be associated with. On the Edit Profile page, you’ll click on Contributor to. On that page, you’ll add the sites you contribute to. Make sure they are public.

The next part depends on how easy you want to implement the authorship on your site:

  • If you have an email on your domain you can easily go to plus.google.com/authorship, submit your email, and verify your email once Google sends you a message.
  • If you’re rocking WordPress, there are plenty of plugins to use to implement Google Authorship.
  • If you’re going old school, you’re going to have implement the rel=”author” tag on each page you have authored. Google has all the code you need.
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