Create Evergreen Content that Will Last Forever
Before we even get into how we create evergreen content, we must first know the definition. Evergreen content is well written material that will never go out of date. It’s probably the reason why I started writing blog posts about digital marketing. My content is all about what is recently happening in pop culture, and, as you could imagine, pop culture can get stale really fast. That’s why it is important to create content that can never go out of style.
Evergreen content is probably the best source of constant traffic. Not only is it informatable, it’s also SEO friendly, and will keep people coming to your site for years to come. Now that I have you interested, let’s see how we actually do it.
Make Sure Your Content is Long
If you have been reading my blog posts, you know that long-form content is pretty much a running theme. Yeah, you get a bit of an SEO boost because you get to incorporate natural keywords. The most important reason to create long-form content is the fact that your elaborating on your subject a bit more. It gives readers a sense of security that people know what you are talking about. With that being said, writing words for the sake of writing words isn’t great practice either. There’s not really a hard set rule of how long your content should be, but you should write just enough so that your content is competent.
- What Is Long-Form Content and Why Does It Work?
- The SEO And User Science Behind Long-Form Content
- Why You Should Create Long-Form Content (And How to Do It)
Make Your Content Relatable
If you are writing for your customers, chances are they won’t know all the industry jargon that you deal with on a day-to-day basis. When writing content, you should always keep your reader in mind. It’s pretty simple to say, “Know your audience”, but a lot of people seem to miss this when they start their article.
Drive Traffic to Your Content
You’ll never get traffic to your articles if you just write and then let it sit.You may not see the results you’d like by simply waiting for search engines to pick it up. You are going to have to do some content marketing if you really want people to come to your site. The easiest way is to share it on social media platforms.
- What Is Content Marketing?
- Here’s the Difference Between Content Marketing and Social Media
- A Beginner’s Guide to Content Marketing